Lifecycle Management
Add new product longevity.
From prepatent expiry to postpatent expiry, packaging innovations are an increasingly valuable tool for extending your product’s lifecycle and incremental growth. Easy-to-use, proprietary packaging not only supports your market positions by creating long-lasting differentiation – it can also help to maintain profitable pricing strategies.
In molecule-specific research with pharmacists, SOLOMIX system enhanced packaging demonstrates the ability to maintain significant market share after patent expiry - up to 90% with a $2 premium.
*Market data have supported an even greater premium for specific drugs in enhanced packaging.
1 STEP Research, Eric Marder Associates, Inc.
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