Preference

Preference builds a clear path to sales and growth.

New clinical guidelines call for increased safety and simplicity in medication delivery. Market data demonstrate that packaging that meets these criteria also creates added convenience – which in turn builds customer preference.

Baxter’s Enhanced Packaging portfolio gives you a unique menu of packaging options to meet customers’ critical needs while growing your drug’s market advantage.

50% of pharmacists expect a significant shift to Ready-to-Use and Ready-to-Mix¹

Preference builds a clear path to sales and growth

In an analysis of anticipated purchasing decisions following the implementation of new USP 797 guidelines, half of the pharmacists surveyed indicated they expect their use of Premix and Ready-to-Mix products to increase. The other 50% indicated they are already maximizing their use of these packaging systems.

¹ Assessing the impact of USP 797, Medspan Research, Robert Kaminsky; 2005